If you think that your content is losing its attractiveness and isn’t converting your audience, or perhaps you get stuck for ideas, then these four methods will revitalize your content. There are some really good SEO companies that can get you overwhelmingly positive results.
- Spend Time on Titles
Do you know, last year 211 million pieces of content were created every minute? You need to spend time in brainstorming 5 different ideas for the title (and that’s the least number). You can easily come up with a few more than 5 ideas. Believe it, none of your time will be wasted in the process.
For your content to stand out and get that all important click you need to be putting out titles that are edgier, take more risks and different from your competitors or that evoke emotions & curiosity from your audience.
- Be a Good Story Teller
Alex Turn bull is the founder of Groove, help desk support software. He published a post in which he explained how his company went on to get the monthly revenue up to $100k per month in 2013. It was a huge success and gave details of the leaps and bounds of the company. He shared his team’s journey with his audience.
Being able to tie in an article related to your industry in with professional and personal experiences, struggles that you may have overcome or anecdotes is a great way of humanizing yourself and your business. James Altucher’s book ‘Choose Yourself’ is another great example, although it could be considered a self-help book it really is just a collection of stories and anecdotes from his business and personal life which any reader that’s looking to start a business or change their life can learn a lot from.
- Analyze and Use Data
You should always be using your websites (and other platforms) data to see what content is performing well and how your visitors are interesting with it but that is not what I’m referring to here. What I mean here is quoting data within your content to validate your topic and points. You can refer to this post from Neil Patel in which he uses data throughout the article to validate all his points and also provide deep insights into what does and doesn’t work within the industry, he also puts this data forwards using excellent visuals to keep the reader engaged.
- Try New Methods
- If you have stuck to the same style of writing or type of posts then it might be worth throwing your old methods out the window and trying something entirely new.
- Start doing a single weekly round-up of the week’s news instead, or start writing long-form opinion pieces on something related to your industry.
- Change your publishing times and days, because it can often bring surprising changes too.
- Monday to Thursday is the peak traffic days but often putting out an article on a Sunday evening can get more views and interactions than you might think, many professionals will review articles and other industry-related content on a Sunday evening before the working week ahead and we have deployed this tactic ourselves on many blogs with great success.