One of the best ways to get information about your business disseminated is to have a blog. And you can almost view this similarly to the benefits of social media platforms like the Facebook, Instagram, and Twitter. Blogs allow you to establish a company persona, and showcase thought leadership within your industry. Building a blog can be a little overwhelming, and you might be unsure of where to start or how to go about it. In this article, we’ll give you five blogging tips that your business needs to know in order to optimize your success.
Don’t hold back information — establish thought leadership.
For some businesses, information is something that they would pay a fee to provide (consulting, for example, or legal advice). You might feel a temptation to not blog about something because you think that a customer will just visit your site, get the information, and duck out. But that’s not the case. Think of the blog article like a product—would someone pay for this? If it’s just full of filler information, they aren’t going to find your site valuable and might draw the same conclusion from your business. Don’t be afraid to put down meaningful, useful information that someone can use, even if you think you could get money for it off the blog. It’s all about building your business’s reputation and value.
Create your own multimedia content.
There are GIFs, pictures, videos, and tons of other viral content that you can add to your posts, but one suggestion to make your business stand out is to create your own media content. Post your own GIFs, pictures, and videos involving people at the business and your products. This way, you’ll be not only producing creative, original content, you’ll also be introducing your business to your clients on a more personal level.
Don’t just do promotions.
It might seem counterintuitive as this is your business’s website, and you, therefore, would want to post things that promote your business directly. But you don’t need to do that for every blog post. Instead, know your target audience and things that are relevant to them. They’ll appreciate being able to read material that enlightens and entertains rather than promotes. Real, valuable information pertaining to your target audience, even if the information doesn’t involve directly mentioning your product, will be highly beneficial to you — you’re business will be adding value to your customers even before they become customers. Think of it as a foot in the door, rather than an expense.
Be responsive to feedback.
If there is an opportunity for your clients to respond to posts or ask questions below them, make sure that you are checking the comments frequently and providing replies. Not only does this give you a chance to connect with your customers on a one-on-one basis, it also shows that you’re a business who pays attention to what they think and that the website is up, running, and is a fully-available avenue that customers can use. If you don’t have time to maintain your blog, and it can be a lot of work, hire a freelance writer or encourage guest bloggers to assist you in making sure you have the best content possible.
Use influencers to promote blog posts.
Influencers are people who are well-known in the social media world and can help bring attention to your blog posts, and with it, your products, services, and brand. Social media influencers will assist you in reaching a target audience that you may not have had access to before. As personalities with established audiences, they will know whether your business is going to add value to their followers, and by extension, their own brand. While the process of finding the right influencers for your brand can be time-consuming, there are platforms like NeoReach that act as matchmakers in this regard, pairing your business with the right influencers and their audiences.
Blogging for your business is vital in today’s technologically-advanced world. If you run a blog with useful information, customers will appreciate that and will, in turn, want to build a relationship with your brand.